Hailing from Armenia, Gor Tadevosyan began his journey learning traditional Armenian Tar alongside his grandfather. He went on to co-found the groundbreaking band JINJ, an Armobeat project that features a fusion of electronic beats, French hip-hop, and Armenian folk melodies, and has traveled and performed in France, Canada, Spain, Estonia and Côte d'Ivoire with this sound. Beyond the stage, Gor is dedicated to using music as a force for good, from creating workshops and music therapy to heal wounded soldiers to empowering the next generation of artists.